itsme®

I founded Product Marketing at itsme®, one of Europe’s most trusted digital identity apps.

I built the function from scratch, overhauling messaging and positioning across industries and use cases. I led the go-to-market strategies for multiple new industry defining product offerings expanding itsme®’s reach and international presence, elevating its position as a leader in digital identity.

itsme® is a leading digital identity platform based in Belgium, trusted by millions of users across Europe. It simplifies secure authentication, electronic signatures, and identity verification, empowering individuals to access services seamlessly while ensuring their data remains protected. Beloved for its convenience and unmatched security, itsme® is deeply integrated into everyday life in Belgium, with widespread adoption in banking, government, healthcare, and e-commerce. Its growing presence across Europe cements its reputation as a cornerstone of trust in the digital age.